We recommend every 3-4 days
Squeeze out 1-2 quarter-sized dollops of the lotion onto your palm, then run them together as if you were applying sunscreen.
Rub the lotion into your face and neck, covering your skin comprehensively, making sure to blend it thoroughly into your beard (if you have one).
Sometimes more is more. If you’re looking for a darker tone, apply the same amount again after letting the first application develop for a minute.